SOAP™ shapes product-driven cultures
SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more. Get a clear view of the big picture -- We take your organization culture from random and unpredictable to being product-led. Find out more.

Built for
The Greater
Hygiene


An Environment
To Make the Right Decisions
About Your Product
Efforts


Every Business
Today is a Technology
Business


Brand building is
to let the product and
experience speak for itself


Strength
of Data


Discover SOAP™
Explore & Learn
What Do You Want to Do Better?
Roadmap Planning for Product Managers
Roadmap Tactics and Metrics for Executives
Product Leadership for Directors or Higher
Efficient Strategic Prioritization
Sustainable Engineering Processes
Communications Management for Marketing & Sales
Discuss a specific issue
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We’re taking on new client work to ensure that both digital leaders and non-digital leaders are making good decisions about their product efforts. If it is challenging and meaningful work that requires both an understanding of technology and business skills, we’re interested in hearing about it.

A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. It’s an operational plan that highlights the product’s quarterly development activity over a rolling 12-month period.
What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.
The Service Blueprint is a key component of Bain Public's product management process. We use it to help understand the context products operate within.
How to Visualize Your Business Through a Service Blueprint in 5 Easy Steps