SOAP shapes product-driven cultures

SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more. Get a clear view of the big picture -- We take your organization culture from random and unpredictable to being product-led. Find out more.

Discover SOAP
Explore & Learn

We’ve delivered disruptive benefits

  to these companies.

We’ve established partnerships

  with these organizations.

We’ve been featured

  on these publications.

The enormous value in shaping

  the right business decisions.

We start by identifying your product's most important mission. We assess its unique strategies and tactics. From there, we work together to unpack the challenges you face, build new insights and perspectives. Our approach with collaborative learning exchanges, fieldwork to practice new mindsets and skills has proved to work best.

We dialog to nurture your digital product helping your company create greater strategic value. We do not instruct your CEO and the product leadership team on how to run the company. Aspects that are not working well are the focal points of improvement. We’re supportive but candid and transparent about our view on the state of the product, its challenges, and its opportunities. You can count on our ability to provide a comparative context through compelling examples and anecdotes from the successful companies we’ve worked with.

Be it innovation versus market adoption and many other attributes, there are lessons that a business can learn. We'll help you think about the longer-term implications of your product decisions and hold you accountable for your roadmap. To sum it up, we play an impactful role in the creation of great products.

Connect with Product Expert

For Individuals


  • A focused, one-off chat
  • Insights via conversation
  • Topics you choose
  • Virtual 1h meetings
  • Confidential, informal, casual
  • Up to 4 remote attendees
Get started

Connect & Explore Workshop

Starting at


  • For C-Suite & leadership teams
  • Evolve the Product strategy
  • Gain better market insights
  • Team learnings & group work
  • Workshop templates provided
  • Up to 4 remote attendees
Get started

SOAP™ Workshop

Starting at


  • Senior leaders & managers
  • Build product management skills
  • SOAP™ 12-module approach
  • Work on real roadmap
  • Explore, Evolve & Execute
  • Hands-on analyst & UX team
Schedule a Demo

Product Team
In Residence

Let's Talk


  • Collaborate closely
  • Product discovery & research
  • Tailored to Your needs
  • Roadmap with Your team
  • User experience strategy, design
  • Co-create, scope, test & refine
Contact Us

We offer a 40% discount on SOAP™ Workshop Series. Applies to Canadian Pre-Seed Startups. Schedule a demo & learn more.


Canada’s Product Management Problem

If there’s one thing that sticks out the most in Canadian startups, it’s the lack of product managers in the tech ecosystem — a major skill shortage that can cripple the chances of executing major outcomes.

What’s Canada’s Product Management Problem?

Roadmap Development process

Roadmap Development is a process of discovery, creativity and problem-solving. This process is not only important for your business’ growth and success, but is also essential to understanding the steps in Product Development that immediately follows the Roadmap Development process.

Every Product Manager Needs Product Development Team