Shaping product culture

Building great products is hard work. We help navigate complex issues, put in place product-driven cultures thought SOAP™.

Connect with Product Expert

On-demand

$300

  • A focused, one-off chat
  • Insights via conversation
  • Topics you choose
  • Virtual meeting
  • Confidential, informal, casual
  • Up to 4 remote attendees
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Connect & Explore Workshop

For Teams

$850

  • For C-Suite & executives
  • Co–create vision & strategy
  • Tactical drivers & metrics
  • 120 minutes of learning
  • 60 minutes of group work
  • Up to 4 remote attendees
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SOAP™ Workshop
Series

Starting at

$9,000

  • Senior leaders & managers
  • Establish org product culture
  • Decide roadmap, scope & UX
  • SOAP™ 12-module approach
  • 30 hours of group work
  • Up to 4 remote attendees
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Explore, Evolve
and Execute

Let's Talk

Custom

  • Collaborate closely
  • Product discovery
  • Research & co–create
  • User experience strategy
  • Scope, test & refine
  • Roadmap with your team
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We offer a 40% discount on SOAP™ Workshop Series. Applies to Canadian Pre-Seed Startups. Schedule a demo & learn more.

The enormous value in shaping
the right business decisions.

We start by identifying your product's most important mission. We assess its unique strategies and tactics. From there, we work together to unpack the challenges you face, build new insights and perspectives. Our approach with collaborative learning exchanges, fieldwork to practice new mindsets and skills has proved to work best.

We dialog to nurture your digital product helping your company create greater strategic value. We do not instruct your CEO and the product leadership team on how to run the company. Aspects that are not working well are the focal points of improvement. We’re supportive but candid and transparent about our view on the state of the product, its challenges, and its opportunities. You can count on our ability to provide a comparative context through compelling examples and anecdotes from the successful companies we’ve worked with.

Be it innovation versus market adoption and many other attributes, there are lessons that a business can learn. We'll help you think about the longer-term implications of your product decisions and hold you accountable for your roadmap.

To sum it up, we play an impactful role in the creation of great products.


Discover SOAP™
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Meet our team members

Paul
Ortchanian

Paul Ortchanian Paul Ortchanian

By founding Bain Public, running product for a disruptive Bay Area startup or leading Operations and Engineering for a global organization, he acquired the breadth of experience to find the common denominators to make businesses successful. He is also deeply engaged with the early stage startup ecosystem in Montreal and actively volunteers with Founder Fuel, TechStars, Zú and Holt Accelerator.

Abigail
Ramirez Villarroel

Abigail Ramirez Villarroel Abigail Ramirez Villarroel

Abigail serves as our Product Analyst and she views product management through a business and research lens. Her philosophy favours innovation and social responsibility. She believes roadmapping success can only be evaluated by the impact of the product.

Sirena
Chan

Sirena Chan Sirena Chan

Sirena serves as our UX/UI Designer, and views product management through a designer's lens. Her philosophy favours agile and people-oriented design, to always include the user in the process. She believes roadmapping success can be evaluated only after people start using the product.

Nina
Mourtada

Nina Mourtada Nina Mourtada

Nina serves as our UX/UI & Graphic Designer, and views product management through a Designer's lens. Her philosophy favours efficiency, elegance, simplicity, communication and empathy. She believes roadmapping success can be evaluated only after the product has been shipped and users start engaging with it. The feedback loop created helps make better products.

Business Leadership Advisors

  The technology sector is constantly evolving. We rely on a team of industry leaders to keep Bain Public at the front edge of innovation.

George Korkekjian

George Korkejian
Venture Manager, Next AI

Julien Chosson

Julien Chosson
CEO, Wastack

Mathieu Hamel

Mathieu Hamel
CTO, Wastack

Thomas Punch

Thomas Punch
VP Biz & Corp Dev, WatchMojo

Robert Roseberry

Robert Roseberry
Sales & Revenue Growth Expert

Featured Articles

Product Roadmap

A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. It’s an operational plan that highlights the product’s quarterly development activity over a rolling 12-month period.

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Startegic Gridlock

When there’s no solid product leadership team in place, it can lead to several challenges in the product delivery, from internal politics and lack of prioritization to miscommunication and inadequate discipline.

Strategic Gridlock? Discover the Tools You Need to Drive Product Decisions

Build greater products.
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