SOAP™ shapes product-driven cultures
SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more. Get a clear view of the big picture -- We take your organization culture from random and unpredictable to being product-led. Find out more.

Built for
The Greater
Hygiene


Make the Right Decisions
About Your Product
Efforts


Every Business
Today is a Technology
Business


Brand building
is to let the product
and experience speak for itself


Strength
of Data


Discover SOAP™
Explore & Learn
We Stay ahead of the adoption curve by focusing on
Emerging Market trends & Technology

Our Industry, Market & Focus Landscape: SaaS, FinTech, Manufacturing, Social Responsibility, Deep Learning & AI, BeautyTech, IoT Platforms, OTT, Social, Transit & Mobility, MarkTech , Advertising, Waste Management, E-commerce, MediaTech, Law Enforcement, Live Shopping, HealthTech

If there’s one thing that sticks out the most in Canadian startups, it’s the lack of product managers in the tech ecosystem — a major skill shortage that can cripple the chances of executing major outcomes.
What’s Canada’s Product Management Problem?
Roadmap Development is a process of discovery, creativity and problem-solving. This process is not only important for your business’ growth and success, but is also essential to understanding the steps in Product Development that immediately follows the Roadmap Development process.
Every Product Manager Needs Product Development Team