SOAP shapes product-driven cultures

SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more. Get a clear view of the big picture -- We take your organization culture from random and unpredictable to being product-led. Find out more.

Discover SOAP
Explore & Learn

We’ve delivered disruptive benefits

  to these companies.

We’ve established partnerships

  with these organizations.

We’ve been featured

  on these publications.

We Stay ahead of the adoption curve by focusing on

  Emerging Market trends & Technology

Bain Public Industry, Market focus

Our Industry, Market & Focus Landscape: SaaS, FinTech, Manufacturing, Social Responsibility, Deep Learning & AI, BeautyTech, IoT Platforms, OTT, Social, Transit & Mobility, MarkTech , Advertising, Waste Management, E-commerce, MediaTech, Law Enforcement, Live Shopping, HealthTech

Canada’s Product Management Problem

If there’s one thing that sticks out the most in Canadian startups, it’s the lack of product managers in the tech ecosystem — a major skill shortage that can cripple the chances of executing major outcomes.

What’s Canada’s Product Management Problem?

Roadmap Development process

Roadmap Development is a process of discovery, creativity and problem-solving. This process is not only important for your business’ growth and success, but is also essential to understanding the steps in Product Development that immediately follows the Roadmap Development process.

Every Product Manager Needs Product Development Team