The enormous value in shaping

  the right business decisions.

We start by identifying your product's most important mission. We assess its unique strategies and tactics. From there, we work together to unpack the challenges you face, build new insights and perspectives. Our approach with collaborative learning exchanges, fieldwork to practice new mindsets and skills has proved to work best.

We dialog to nurture your digital product helping your company create greater strategic value. We do not instruct your CEO and the product leadership team on how to run the company. Aspects that are not working well are the focal points of improvement. We’re supportive but candid and transparent about our view on the state of the product, its challenges, and its opportunities. You can count on our ability to provide a comparative context through compelling examples and anecdotes from the successful companies we’ve worked with.

Be it innovation versus market adoption and many other attributes, there are lessons that a business can learn. We'll help you think about the longer-term implications of your product decisions and hold you accountable for your roadmap. To sum it up, we play an impactful role in the creation of great products.

Connect & Explore Workshop

For Teams


  • For C-Suite & executives
  • Evolve the Product Strategy
  • Gain better market insights
  • 120 minutes of learning
  • 60 minutes of group work
  • Up to 4 remote attendees
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Connect with Product Expert



  • A focused, one-off chat
  • Insights via conversation
  • Topics you choose
  • Virtual 1h meetings
  • Confidential, informal, casual
  • Up to 4 remote attendees
Get started

SOAP™ Workshop

Starting at


  • Senior leaders & managers
  • Build Product Management Skills
  • SOAP™ 12-module approach
  • Work on real Roadmap
  • Explore, Evolve & Execute
  • Hands-on analyst & UX team
Schedule a Demo

Product Team
In Residence

Let's Talk


  • Collaborate closely
  • Product discovery & research
  • Tailored to Your needs
  • Roadmap with Your team
  • User experience strategy, design
  • Co-create, scope, test & refine
Contact Us

We offer a 40% discount on SOAP™ Workshop Series. Applies to Canadian Pre-Seed Startups. Schedule a demo & learn more.

How to stay successfull

  In today's Market

stay successful
stay successful
stay successful
stay successful
stay successful

Discover SOAP
Schedule a Demo

Meet our team members

Business Leadership Advisors

  The technology sector is constantly evolving. We rely on a team of industry leaders to keep Bain Public at the front edge of innovation.

George Korkekjian

George Korkejian
Venture Director, Next AI

Julien Chosson

Julien Chosson
CEO, Wastack

Claude G. Théoret

Claude Théoret
CEO of X Machina AI

Daniel Drouet

Daniel Drouet
VP Product, X Machina AI

Vaughn DiMarco

Vaughn DiMarco
VP Growth, X Machina AI

Featured Articles

Product Roadmap

A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. It’s an operational plan that highlights the product’s quarterly development activity over a rolling 12-month period.

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Startegic Gridlock

When there’s no solid product leadership team in place, it can lead to several challenges in the product delivery, from internal politics and lack of prioritization to miscommunication and inadequate discipline.

Strategic Gridlock? Discover the Tools You Need to Drive Product Decisions

Build greater products.
Contact Us